Soap & Glory - Sexy Mother Pucker

After a yearlong global shortage, a new crop of the active ingredient had been sourced for Soap & Glory’s non-surgical lip plumping gloss – Sexy Mother Pucker.

Linney was tasked with bringing to life a new social media and in-store campaign to let the UK, followed by the rest of the world, know that the much-loved and sought-after product was back on the shelves. Always thinking beyond the line, our film directors got to work. 

Linney’s LED Volume in studio one was used to give the specific vibrant block brand colours as a powerful backdrop, adding strength and depth to the set, whilst allowing the models and, most importantly, the product to steal the show.