Our animation team blended iconic imagery with hand drawn elements to bring girl power to life in an eye catching animation for Royal Mail, promoting their latest stamp collection, celebrating 30-years of the Spice Girls.
A collaged, mixed media style, with bold colours and grungy textures was implemented to capture the zeitgeist of the Spice Girls and the iconic 90s era they were so prevalent in. At the same time, the team ensured the animation remained modern and consistent with Royal Mail's branding.