Putting mental health in people’s thoughts

As part of Royal Mail’s social responsibility agenda, it teamed up with Action for Children, Mental Health UK and MIND. They commissioned a film launching its three new charity partnerships, with the aim to try to ‘normalise’ mental health, help colleagues identify the signs of mental illness and promote the importance of positive workplace well-being. The challenge was to present scenarios in a thought provoking and sensitive way – so we drew on the expertise of senior charity personnel, who added their expertise to the creative process.