How do you film inside a McDonald’s crew room when you can’t fit everyone in? You build it in Unreal and shoot in a purpose-built studio with motion control.

To launch their new learning and development platform, Hamburger University, McDonald’s asked us to create assets that felt authentic to crew environments—without disrupting real workplaces.

The result? Films that look indistinguishable from the real thing, plus future-proofed virtual environments our clients can reuse across multiple applications.