An ad made with Impeccably Good Taste. 

To help launch the new brand for pioneering pie makers Dickinson & Morris, our film team created a 30" TV spot that brought a heritage brand, which has been in business for more than 170 years, to a new and younger audience with a vibrant and eccentric style. 

The ad was centred on bringing the brand to life by creating a world that personified the boldness of its character and focused on what made it unique – its taste.

This was achieved by building three distinct environments specific to the product range, where we built memorability with flavour cues, sumptuous close-ups and provocative reactions that emphasised the desire and overall irresistibility.