Cetaphil Sensitive Skincare ITV2 Sponsorship Bumpers

 
We were excited to be tasked with creating a series of ITV2 sponsorship bumpers for sensitive skincare range “Cetaphil” to help boost brand awareness.  As the idents were sponsoring shows such as Ibiza Weekender and The Stand Up Sketch Show, a risqué script and treatment were created to highlight each product and stay in keeping with the atmosphere of the shows. Each ident starts with what could be mistaken for pixelated adult content
to reveal the more innocent application of the products accompanied by cheeky ambiguous script lines.

Shot on RED against green screen in Linney’s film studio, three models spent the day applying the various creams. Our 3D modelling team created the product pack shots and our edit and grade team produced 57 separate broadcast idents to run for six months from January to July 2020 supported by a comprehensive social and in store POS campaign.