This TV spot was brought to life before the product was out of the innovation centre. The Linney animation team 3D scanned the Ben & Jerry's product range in order to capture all the components required to generate the pack shot entirely in 3D.

The advert was designed to capture all the ingredients that build a S'more and the roasting technique that delivers that toasted marshmallow flavour. The campfire scene was shot in studio 2 with a full outdoor set build. The high frame rate movement from the ingredients sequence captured our motion control robot supporting a Phantom camera.