Linney was commissioned by skincare brand Galderma to create a series of MTV sponsorship idents for Acnecide. Taking inspiration from the enduring trend for ASMR (autonomous sensory meridian response), Linney created a range of visual and sonic sensory experience ‘anti-ads’ – breaking up the in-your-face aesthetic of MTV.

Developing a strong tone of voice was key, then applying a bold, consistent look and feel through all touchpoints in the consumer journey across TV, social channels and in-store.