Linney were commissioned by skincare brand Galderma to create a series of MTV sponsorship idents for “Acnecide”. Taking inspiration from the enduring ASMR (autonomous sensory meridian response) trend, Linney created a range of visual and sonic sensory experience “anti-ads” – breaking up the ‘in your face’ aesthetic of MTV.

Developing a strong tone of voice was key, then applying a bold, consistent look and feel through all touchpoints in the consumer journey across TV, social channels and instore.