Piller approached us to help them concept a fresh way to explain the differences in and innovations in the UPS market.  Their dilemma was that they wanted to help demystify some of the commonly held beliefs about the different technologies available and dispel some of the concerns about legacy technology that had since been drastically improved upon and has proved more effective than it's historical peers.  

We had to inform, maintain an impartial stance and most importantly, not come across as "salesy" instead relying on the quality of their products to speak for themselves as the market leaders. Visually, this gave us the wonderful challenge of steering clear of client brand guidelines and coming up with an unbiased colour palette and style that would be brand-agnostic.